In this age of emails and text messages, who sends old-fashioned postcards?
I have sent US Postal Service postcards to folks for years. Recipients have expressed their appreciation many times. Several have told me they have kept every one of them. Most of us get a flood of emails and text messages. So, why is their reaction to a postcard so positive?
Postcards are personal. The content is individually tailored to affirm my relationship with them. No cut and paste or drag and drop shortcuts are possible with a postcard. I send cards to my sister, nieces, nephews, cousins, former neighbors, childhood friends, and older folks who don’t use a computer. It is nice to open the mailbox and find something other than junk mail or a bill.
The recipients know they are important in my life. I send about twenty cards a month even though only one or two on my lengthy mailing list ever write back. Getting a written response has never been my objective or expectation. Reminding them that they are still an important part of my life is worth the five minutes to write and thirty-five cents postage to mail a personalized card.
How can you let the people in your life know they are special? Simple; send them a postcard.