From Too Much to Not Enough

Not so long ago, we were spoiled by having too much of too many things. Shopping became more complex as we were called upon to make many decisions before placing the product in our shopping cart. For example, which brand of laundry detergent would we select? Then, did we want powdered detergent, liquid, or pods? Which fragrance do we fancy? What size package did we wish to buy?

Next, we had similar decisions to make concerning our purchase of toothpaste, bar soap, coffee, beer, snack chips, yogurt, pizza, apples, breakfast cereal, ice cream, and fresh produce.

That was then and this is now. Now, the situation is suddenly different. Shelves are not full. Our favorite brand is often not available. On the shelf is a notice posted by the store: We apologize as this item is temporarily out of stock.

Everyone is blaming someone else for this sudden dearth of availability. It is said that shoppers are hoarding (think toilet tissue), farmers and manufacturers are price gouging, more truck drivers are needed, too many products are made or grown abroad, misguided government relief payments have made people unwilling to work, the pandemic (COVID did it), and regulations are burdensome. The supply chain seems broken.

In fact, do we need all those previous purchase options? Perhaps we should eliminate some waste and redundancy. We must learn to live with what is available now and not what we had become accustomed to. Adapt! We will survive.

About authorbillramsey

During his forty-year professional career, Bill Ramsey wrote magazine articles and business newsletters. Now retired in the mountains of western North Carolina, he writes a blog and has published four books. Bill's 2015 collection of concise, real-life essays is titled "What Do YOU Think?" He has also written "Me Now - Who Next? (The Inspiring Story of a Traumatic Brain Injury Recovery)" and "Now That I Think About It. Bill's books and are available from and on all e-readers. See Follow Bill on Facebook at
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2 Responses to From Too Much to Not Enough

  1. Cal Mitchell says:

    I don’t like the FDA keeping baby formula manufacturing plants shut down for no proven reason. Especially my former company Abbott. Abbott goes to extreme care to keep their products safe. Actually, I was hired in 1974, partially for the reason to insure safety for their products. I was running a plant in 1977 and carefully studied the long term safety of that plant. After contemplating a $30 million plant (actually designed it) we sold the plant to a Japanese company, for safety reasons.

    Liked by 1 person

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